Brand Refresh
£650The logo, colours and type you already own, made consistent and made to work at the sizes you actually use them.
- Logo tidied and redrawn
- A defined colour and type set
- Files in every format you need
Brand & content · Surrey
Look like the price you charge.
Most good businesses lose money on the gap between how good they are and how good they look. The logo, the colours, the van, the cards and the site all saying the same thing closes it.
Refresh £650Identity £1,450Sold alongside a build
Two ways in.
All pricingBoth are sold alongside a build rather than on their own. A new identity with the old website still up is money spent where nobody sees it.
Full identity
£1,450A new mark, a full palette, type, and a guidelines document so whoever prints your next batch of anything gets it right without asking.
- New mark and full palette
- Type and layout system
- Guidelines document
- Applied across the build
Photography
Half dayA half day on site produces about twelve usable frames, including a matched before-and-after, which is the single most useful thing a trade business can own.
- Around twelve finished frames
- A matched before-and-after
- Yours to use anywhere
How it runs.
Short, because a brand project that runs for months is usually a brand project nobody is deciding.
Step 1What you actually are
An hour. Who buys from you, what they pay, and what the businesses you lose work to look like.
Step 2Two directions
Not six. Two considered routes with a reason attached to each, shown applied rather than as a logo on a white page.
Step 3One round
You pick a direction and we refine it once. Further rounds are quoted before they start.
Step 4Applied
Onto the site, the cards, the van, the quote template. A brand that only exists in a PDF has not been delivered.
What you end up owning.
On final payment, all of it is yours — including the working files, which is not universal in this trade.
- The working filesNot just exports. If you use somebody else next year, they can pick it up.
- Every formatSVG, PNG, PDF, a version that works on a dark van and one that works on a white card.
- A guidelines documentOn the full identity. Short enough that a printer will actually read it.
- Applied, not just designedOnto the site and whatever else you print. That is where a brand becomes real.
- Photography you ownNo licence period, no re-use fee, no watermarks.
- Accessible colourContrast checked to WCAG 2.2 AA, so your brand does not fail your website.
The questions everybody asks.
Why won’t you sell brand on its own?
Because it almost never works. A new identity with the old website still up is money spent where nobody sees it, and we would rather tell you that than take the fee. If you have a good site already and genuinely only need the mark tidied, say so on the call and we will do it.
Is £650 a real logo?
It is a real refresh — your existing mark redrawn properly, a defined palette and type, and files that work everywhere. It is not a new identity and we will not pretend it is. If what you have is beyond tidying, the honest answer is £1,450 and we will say so.
How many options do I get?
Two, both considered, both shown applied. Six options is a way of making the client do the deciding, and it usually means none of them was thought through.
Do I have to change my name?
No, and we will usually argue against it. A name people in three towns already recognise is an asset. Changing it resets that for a marginal gain.
What about the van?
It is in scope and it matters more than the cards. A signwritten van in Cobham is seen by more of your buyers in a week than your website is in a month.
Bring the current one to the call.
Thirty minutes, weekday afternoons. Show us what you have and we will tell you whether it needs replacing or just tidying — including when the answer is the cheaper one.